Objective:

1991 is a Western Americana brand redefining traditional Western wear through a more elevated, timeless, and romantic lens. Inspired by nostalgic 1990s editorials, classic Americana, and the effortless sophistication of vintage fashion, the brand blends authentic Western heritage with a chic, feminine sensibility.

The creative direction is rooted in creating something that feels both nostalgic and fresh, balancing rugged Western influences with refined typography, thoughtful details, and a distinct visual identity.

Our ongoing creative work spans logo design, brand identity, typography, color palettes, social media templates, Substack design, editorial concepts, creative direction, photography and outfit styling. Every element works together to build a cohesive brand world that feels effortlessly timeless, romantic, and unmistakably 1991.

Deliverables:

• Branding

• Logo Design

• Creative Direction

• Typography & Fonts

• Color Palette

• Substack template designs

• Social media

• Email templates

• Website design

• Merch Design

• Photography