we developed a refined personal branding concept for Marianna Hewitt’s Substack that draws inspiration from vintage lettering and classic monograms, blending timeless elegance with a modern, editorial sensibility.

The direction incorporates delicate, personalized design elements paired with a soft palette of light pinks and warm neutrals, evoking the understated luxury of Parisian hotel branding. Subtle textures, thoughtful typography, and romantic, old-world details were used to create a cohesive identity that feels intimate, elevated, and distinctly her—balancing femininity with sophistication while aligning seamlessly with the aesthetic of her Substack platform.