CLIENT: POWERHAUS

Objective:

POWERHAUS, is a new luxury Lagree fitness studio located in the heart of Coeur d'Alene.

I was tasked with creating a visual identity that captured the essence of their brand vision. The goal was to design a logo and branding system that felt timeless and elevated, yet athletic and energetic—reflecting both the premium nature of the studio and the intensity of the Lagree method. The branding needed to strike a careful balance between sophistication and sport, appealing to a high-end clientele without losing the bold, performance-driven edge of the workout experience.

Taking inspiration from the surrounding natural environment I developed a design language that felt rooted, powerful, and neutral. The logo was intentionally designed to be genderless and versatile, ensuring broad appeal and longevity. Typography and color choices emphasized strength and minimalism. The result is a branding system that not only represents the POWERHAUS ethos but also sets the tone for an immersive, high-end fitness experience.

Deliverables: