Why Your E-commerce Website is a Worthy Investment
Are you FINALLY ready to invest into creating a beautiful E-commerce website? Let’s have some real talk about investing in your website. Investing into a website design is both exciting and can be a bit overwhelming. But as an eCommerce business, your website is one of the most important assets of your business. Without a functioning website your business can lose money.
Think about it, we are ever more engrossed in the digital world, especially now that businesses are being forced to move to the digital space. How people determine a business’s creditability is often by their online presence. Especially as an eCommerce business, your website is one of the most important assets of your business. There is VALUE in having a solid online experience that makes transactions not only easy but also inspires customers to buy from your store.
And I can tell you now, as soon as you invest into your website you will start seeing the results in your sales!
What happens when you invest in your website?
There are a few things that happen when you invest in your website that if done correctly will lead to positive returns.
1. IT TELLS YOUR BRANDS STORY
Your website reflects the story and the vibe of your entire brand. By using the right words, graphics and other supporting elements to tell your brand’s story, your customers need to know who you are, what you sell and why they should buy from you immediately upon landing onto your site. Use this space as your online “retail” space. How do you want your customers to feel upon entering. What story do you want to tell?
2. YOUR WEBSITE WORKS FOR YOU
Your website is a 24/7 employee for your business. It doesn’t call out sick or requests vacations. It also works for you while you are sleeping. In order to make this the most effective it can be. You have to give it roles and responsibilities just like any employee, you set the expectations upfront. If you’ve hired employees before, hiring and training is the employer’s investment for a better future outcome. Think of your website as your most important & effective employee.
3. REDUCE ADMINISTRATIVE HOURS
If you ever found yourself answering the same questions over and over again. You can eliminate that by making your website the go-to destination of information. When a customer has a question just direct them to that particular answer. This also comes in handy when you are responding to questions. Instead of typing out the answer share the link to the answer. You can do this by having a solid FAQ page. This will save you so many hours each week!
4. YOUR WEBSITE IS YOUR CUSTOMER SERVICE
Your website not only can answer all of your clients or customers questions, but it also can provide good customer service. Your user experience is your customer service. Your website's ability to work seamlessly can make or break your business. With automated emails and responses, this lets your customer’s know that you are working for them and with them.
5. INCREASED CREDIBILITY & BETTER POSITIONING IN THE MARKET
A brand that is positioned well in the market will stand out and become the go-to for a lot of sources. In order to get there, your website experience and presence need to be solid and so does your SEO. This is not where you want to show up as an amateur especially when you are looking for collaborations and PR opportunities. Having a beautiful website can not only get you better positioning in the market but it can also increase your credibility to land dream clients, dream collaborations and overall up-level your business.
6. ESTABLISHES TRUST
When people are handing over personal information like their credit cards. Or investing in your courses they want to feel that their information will be safe and secure. The way your website looks and functions will give them the best impression of whether your business is reputable and whether it is trustworthy or not.
Now that you have some better ideas on why investing in your website is important. Consider your goals and what you want to achieve.
QUESTIONS TO ASK YOURSELF BEFORE COMMITTING TO THE INVESTMENT:
Now that you have some better ideas on why investing in your website is important. Consider your goals and what you want to achieve with your new website presence. Ask yourself these questions:
Am I embarrassed to send customers to my current website?
Are my sales going to skyrocket if I start an online shop?
Are my competitors investing in their E-commerce shops?
Is my online presence in need of a serious. make-over?
Am I ready to finally attract my ideal customers?
Do I want a website that is timeless and that I will love for years to come?
Am I hesitant to invest based off of monetary fears & insecurities?
Is this investment going to up-level my business and attract the abundance I am looking for?
If you answered yes to any of these questions. Then it’s time for you to make the investment for your business. While investing may seem uncomfortable, you rarely grow from a comfortable state. Ask yourself: “Is the pain of staying the same greater than the pain of change?”
At Perle Studios, we work with you 1 on 1 and help you through every process of the way to ensure that your investment pays off. We want to ensure that your website is in synch with your visual story and aligned with the heart & soul of your business so that your ideal customers are attracted to your brand and understand your values. We also make sure that your website is fully functioning to be your BEST employee! Each day thousands of new shops are launched, so yours has to be UNIQUE & SPECIAL. And we can make that happen.