How to Create the Best Color Palette for your Brand
What is a Brand Color Palette?
A brand color palette includes a set of colors that represent your brand personality. The colors in your brand color palette will be used in your logo, on your website, in your business cards, etc. Hence, it is important to choose your brand color palette with the utmost attention.
The color palette of your brand is what represents the overall mood of your branding. Choosing a color palette is just as important as choosing a logo. These colors are what define your brand and is what makes it stand out from the rest.
Below are a few tips to consider when choosing a color palette for your brand.
Tip #1: THINK TIMELESS.
Trends tend to change week by week, year by year, season by season. You want colors that are everlasting. You want your brand to last even longer than yourself. That is true brand success. It is so easy to get swept into the current trends of design and business. And while it is good to stay ahead of the trends, when it comes to your own brand it is more important to remain timeless. Your brand is ultimately your face, and you want it to be recognized. Creating a timeless brand allows for that recognition to continue to grow without sacrificing the loss that occurs when you change your brand style frequently.
Keep in mind colors like white and black will always be elements that are used in your branding colors. Whether it’s for backgrounds or text, so choose 4 colors that aren’t just white and black. Your designer can help sort through the 4 colors you chose and guide you through pairing the colors and hues to make your brand stand out.
Tip #2: THINK ABOUT THE COLORS YOU LOVE.
YOUR BUSINESS IS ABOUT YOU AND YOUR SERVICES. As much as you want to reflect your consumers, in the end people are attracted to your business because of you and your services. Your uniqueness and talent is one of a kind, and your branding colors should reflect you, not others. That’s why it’s important to brand your business with colors that you resonate with.
WHEN YOU LOVE YOUR BRAND YOU ARE MORE CONFIDENT TO SHARE IT WITH THE WORLD.
You’ll be looking at your brand more than anyone else, that’s why you want to pick colors that you absolutely love! Stay away from colors that are trendy in your business and stick to what you like. Following your truth can make you stand out above the crowd. Plus, if you love your brand you’ll feel more confident when you share it with the world. You can think of colors that you are attracted to, colors that you wear often, colors that you just gravitate towards. Make a list of 4 those colors and present them to your designer.
Tip #3: CONSISTENCY IS KEY
When choosing your brand colors you always want to have consistency.
Even though I suggest choosing 4 brand colors to start with, sticking with 2 really powerful colors will help you have a consistent branding style and look. So make sure your designer knows which colors are your 2 top picks.